Gen Alpha’s economic influence is ‘enormous’—From side hustles and bankrolling from their parents, they’ve surpassed $100 billion in spending power

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在Gen Alpha’领域深耕多年的资深分析师指出,当前行业已进入一个全新的发展阶段,机遇与挑战并存。

So where is Gen Alpha getting all this money to spend? Like tweens of every generation, Gen Alpha kids are doing chores and mowing laws in exchange for their parents’ pocket change. While 83% of surveyed parents said they give their children an allowance, 91% of the generation is working or earning money on their own in some form, including 40% who get paid for doing “odd jobs” outside the house.

Gen Alpha’

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来自行业协会的最新调查表明,超过六成的从业者对未来发展持乐观态度,行业信心指数持续走高。

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总的来看,Gen Alpha’正在经历一个关键的转型期。在这个过程中,保持对行业动态的敏感度和前瞻性思维尤为重要。我们将持续关注并带来更多深度分析。

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关于作者

胡波,专栏作家,多年从业经验,致力于为读者提供专业、客观的行业解读。